About

I design digital products that help drive social change

Photograph of Tom Wicks in an orange tee shirt

I’m Tom, a lead product designer with over a decade’s worth experience delivering successful digital products with social impact. My work to date includes co-founding a design studio, helping scale a startup to millions of users, and making complex government services simple. I practice user-centred design based on research, learning and prototyping to create responsible technology that improves people’s lives. 

2023 - Now

The Body Coach

— Lead product designer for the award winning fitness app helping people become fitter, healthier and happier.

2020 - 2022

Snook

— Interaction design work for Snook - a world leading ethical design agency.

2021

Home Office

— Leading the interaction design on a public facing service to help communities build resilience to radicalisation.

2021

Ministry of Housing Communities and Local Government

— Led the interaction design for The Community Engagement Playbook; a practical online resource for Local Authorities.

2020

Stride

— Led the design for the minimum viable product of Stride; The competitive running app.

2020

Postman Tap

— Art direction and user experience design for a self-published mobile game.

2018

Bobab

— Identity and product design for the website where Africa’s science community gathers.

2018

Run An Empire

— User experience design for the game that turns running into adventures.

2016

Planet Earth Institute

— Led the design of the PEI exchange; an online social networking tool.

2017

Hello Lamp Post

— Graphic design for the playful platform that lets passers-by chat to street objects.

2016

Pan Studio

— In-house designer for an award-winning interaction design studio.

2013 - 2016

Goldsmiths, University of London

— BA Design First-Class Honours.